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Im Domain INTRODUCTION & OVERVIEW | RESIDENTIAL New Audience Measurement Metric Source: 1. Nielsen Digital Content Ratings, Monthly Tagged, April 2023 to June 2023, April 2022 to June 2022, Domain Media (incl Domain, Allhomes & Commercial Real Estate), P2+, Digital C/M, Text, Unique Audience 2. Nielsen Digital Content Ratings, Monthly Tagged, April 2023 to June 2023, April 2022 to June 2022, Realestate.com.au, P2+, Digital C/M, Text, Unique Audience 5. Ipsos iris Online Audience Measurement Service April to June 2023 average, Age 14+, PC/laptop/smartphone/tablet, Text only, Domain Group (Domain Brand Group, Allhomes, CRE) & Realestate.com.au, Audience 3. Indexed to 100 20 | FY23 Results Presentation Domain [mn Domain Imn New industry-wide digital audience measurement ⚫ In late 2021 the Interactive Advertising Bureau (IAB) endorsed IPSOS as the sole and exclusive preferred supplier for the provision of online audience measurement data in Australia • IPSOS' new audience measurement is available from April 2023. The changed methodology results in an audience reset across the entire industry, and is not comparable with previous Nielsen measurement • On a like-for-like basis using Nielsen methodology, Domain's April-June 2023 audience is up 1% year-on-year Domain Group 1,2,3 +1% Major Competitor 1,2,3 -4% Nielsen 7.80m Nielsen 7.89m Ipsos 6.24m Nielsen Nielsen Ipsos Apr-Jun 22 Apr-Jun 23 Apr-Jun 23 Apr-Jun 22 Apr-Jun 23 Apr-Jun 23

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