HubSpot's Financial Growth and Customer Acquisition Strategy

70% -32% Q3'14* Strong Unit Economics Delivering Sustainable Profitability Gross Margin (Non-GAAP) Operating Margin (Non-GAAP) All percentages for historical periods are non-GAAP and exclude expenses associated with stock based compensation, amortization of acquired intangible assets and acquisition related expenses. Please refer to the end of this presentation for a reconciliation of GAAP to non-GAAP figures. *IPO 81% 6.7% Q1'21 ४ 21

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