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Go Digital: Winning Strategy slide image

Go Digital: Winning Strategy

聯 Unilever Changing China : Digitization Watching TV on iPad Sports / Nike+ Metro to home Mobike shopping Digital life Bedtime Weather app weibo Wechat Dinner Working Dazhong Dianping Omni channel Taxi app Reading News Hyper Market Online Small Super / Mini Working Grocery Lunch Dazhong Dianping Mobile coupons CVS Media fragmentation Traditional eCommerce Social Digital Large Super Specialist Stores (Baby, COS) Source: Kantar Source: PHD estimation, FMCG
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