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Product wise channel mix¹ Product category Channel category Bancassurance Agency ULIP Non-linked savings Annuity Protection FY2019 FY2020 FY2021 65.5% 68.2% 64.9% 20.5% 16.3% 16.6% Direct 12.0% 13.0% 16.1% Partnership distribution 2.1% 2.5% 2.5% Total 100.0% 100.0% 100.0% Bancassurance 14.2% 10.8% 17.8% Agency 44.5% 53.6% 49.3% Direct 9.0% 11.7% 9.7% Partnership distribution 32.3% 23.8% 23.3% Total 100.0% 100.0% 100.0% Bancassurance 29.0% 29.4% 51.1% Agency 2.9% 11.8% 14.0% Direct 66.7% 55.3% 27.5% Partnership distribution 0.0% 3.5% 7.4% Total 100.0% 100.0% 100.0% Bancassurance 36.9% 45.2% 51.9% Agency 22.8% 20.9% 20.6% Direct 18.7% 14.0% 13.6% Partnership distribution 21.7% 19.8% 13.8% Total 100.0% 100.0% 100.0% ICICI PRUDENTIAL LIFE INSURANCE 1. Retail Annualized Premium Equivalent (APE) Components may not add up to the totals due to rounding off 55 65

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