Investor Presentaiton

Consumer centric portfolio to maximize potential TARGETED CONSUMER PORTFOLIO PORTFOLIO STRATEGY PORTFOLIO OPTIMIZATION Portfolio Consumer Map Innovation Territories PORTFOLIO STRATEGY iji Taste/Flavors Economizing Considerate Multisensory Smoking Copyright JT 2023 Complementary Brands Positioning PREMIUM EXPERIENCE LEADING PORTFOLIO Winston MEVIUS S ID Multi-level Offering by Brand MODERN VALUE Simplification Principles 1 CAMEL GLOBAL ICON Focus on GFBs 2 Rationalize "tail brands" and SKUs Base Longs Compact Big Packs FCT 3 Health Warning Health Warning Health Health Warning Warning Sustainability Winston Winston Winston LONGS Winston MA Health Warning 202 859210 Winston Capitalize on local needs Tobacco Investor Conference 31

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