Growth and Profitability Strategy

Big monetization opportunity Our strategy is designed to drive profitable growth by monetizing more leads Yelp's large audience generates millions of leads every day In 2019, we monetized less than 10% of those leads Consumer leads* on Yelp To drive greater monetization, we are focused on: Monetized leads Maintaining our large volume of consumer leads Attracting advertisers with compelling ad solutions Retaining customers by delivering them more leads *Includes Calls, Request A Quote requests and Url clicks About Yelp Market Opportunity Strategy Capital Allocation Governance Financial Results 10

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