Team Internet Business Overview

Glossary of Terms Adtech An umbrella term for advertising technology Artificial Intelligence or 'Al' The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages Cost Per Click or 'CPC' The price paid for each click in pay-per-click (PPC) marketing campaigns Cost Per Thousand or 'CPM' A marketing term that refers to the cost that an advertiser pays per one thousand advertisement impressions on a web page Country Code Top-Level Domain or 'ccTLD' An internet Top-Level Domain generally used or reserved for a country, a sovereign state, or a dependent territory e.g. .uk, .jp Domain Name Registrar An organisation or commercial entity that manages the reservation of internet domain names Domain Name System or 'DNS' A hierarchical distributed naming system for computers, services, or any resource connected to the internet or a private network ti Domain Years Number of domain years sold (number of domains x number of years). Used instead of number of domains as occasionally customers register or renew domain names for multiple years Registry Operator An entity that maintains the database of domain names for a given Top-Level Domain and generates the zone files which convert domain names to IP addresses. It is responsible for domain name allocation and technically operates its Top-Level Domain, sometimes by engaging a Registry Service Provider Registry Service Provider A company that performs the technical functions of a TLD on behalf of the TLD owner or licensee. The registry service provider keeps the master database and operates DNS servers to allow computers to route internet traffic using the DNS Revenue Per Thousand or 'RPM' A marketing term that refers to the revenue generated per one thousand advertisement impressions on a web page Top-Level Domain or 'TLD' The suffix attached to internet domain names e.g. .com, .net Visitor Sessions Number of times a domain was viewed 28

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