Global Beverage Trade and Company Overviews
Four broad global consumer mega-trends are driving growth and new product development in the food &
beverage industry
FOUR CONSUMER FOOD & BEVERAGE MEGA-TRENDS
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HEALTH & WELLNESS
I am concerned about my health and am
trying to live a healthy lifestyle
AUTHENTIC & RESPONSIBLE
I am mindful of where my food comes from
and how it is produced
EASY & CONVENIENT
I am trying to achieve work-life balance and
need quick-and-easy meal solutions
SENSORY & INDULGENT
I like to indulge in rich and sumptuous living
beyond the bare necessities
Mid-high income countries experiencing an
aging population
Spread of Western lifestyle and Western
diseases of affluence (e.g. diabetes)
Ongoing waves of media hype around fad
diets and new "superfoods" flavourings
Food and drinks presented and viewed as
both the problem and the solution
Dramatic global shift to city living;
1800=3%, 1900=14%, 2015=50%;
developed nations 75%+; 400 cities 1m+
Loss of attachment to the land and food
production
Ongoing "rights revolution" now spreading
to animals (e.g. non dairy milk demand)
Ongoing waves of food scares around
contamination, additives
Dramatic increase in female participation
on the workforce globally
Consumers working longer hours to
maintain relative income
Work hours no longer just "9 to 5"; food
needs at all times (e.g. night shift)
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Growing income polarisation into "haves
and have-nots"
Strongly emerging trend to premium (and
discount) at the expense of the mid-market
Emerging middle class across developing
world driving consumption growth
Incredible power of food and beverages in
many social settings
May be addressing specific conditions (e.g.
weight management)
May target a specific family member (e.g.
grandparent, children)
May reflect wider "healthy living"
worldview
May target specific foods perceived as high
risk, unethical or visible (e.g. fairtrade
coffee)
May target a specific family member (e.g.
child)
May represent a need for an immediate
solution (e.g. thirst)
May represent an easy solution to a future
challenge (e.g. single serve juice boxes for
children's lunches)
May range from "everyday luxury" to an
occasional "treat"
May be used to demonstrate social status,
taste or style (e.g. top shelf spirit brands)
Source: Boston Consulting Group; Datamonitor; Coriolis research and analysis
CORIOLIS 58View entire presentation