2011 Bain China Luxury Market Study

In each luxury category, the top 5 brands account for ~50% of sales 2010 China domestic luxury spend (RMB B) 100%- 80- 22.5 Total = RMB 87B 20.6 11.0 8.7 5.6 4.6 3.5 10.6 60- Cartier 40- LONGINES OMEGA 20- ROLEX T + TISSOT Watches CHANEL Dior ESTEE LAUDER LANCOME SHISEIDO Cosmetics, Perfume and Personal care Top 5 brands by category in alphabetical order CHANEL ARMANI GUCCI BOSS AN HERMES BURBERRY LOUIS VUITTON unhil PRADA Bregi Zago Leather goods BYLOAN Cartier BALLY ARMAN BURBERRY CUCCI GHAKEEL TIFFANY LONES VUATION WC Aqab Menswear TOD'S FRADA Shoes Other Jewelery Women's wear Note: Market value is composed of sales at retail value; "Other" category includes tableware/silverware, stationery, sunglasses, accessories and other niche luxury goods items; "Leather goods" includes smaller items such as wallets; ranking of luxury brands is in alphabetical order; Armani brand includes Giorgio Armani, Emporio Armani and Armani Collezioni Source: Expert interviews; Brand interviews; Analyst reports; Company websites and reports; Literature search; Bain analysis This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent SHA 2011 Bain China Luxury Market Study_Media release_vf 8

View entire presentation