Investor Presentaiton
OUR VALUE CREATION | Social and relationship capital
Press
Relationship with journalists is
conducted by the press advisory office,
which is responsible for developing
and putting into practice a strategic
planning with the purpose of creating
visibility for Rede D'Or São Luiz in
Brazil's main communication vehicles.
It is important to strengthen the brand
among influencers, as well as the target
audience, emphasizing Rede D'Or São
Luiz as a benchmark in the industry.
The initiative includes developing and
keeping a healthy relationship with
journalists, thus creating opportunities
to spawn spontaneous media that
highlights positive pieces on new
investments, technologies, treatments,
patient's inspirational stories, among
other examples. Thus, we build a good
image and reputation which also backs
us in times of crisis.
The relationship with the press is
also important to position Rede D'Or
São Luiz's professionals as sources
in matters that are relevant to the
company. A scenario that could be seen
throughout the pandemic, with frequent
interviews with infectious disease
specialists, intensive care physicians
and cardiologists, among others, for
important media vehicles.
Shareholders
Having a transparent, timely and
equal dialog with our investors and
the entire capital markets community
is fundamental for us at Rede D'Or
São Luiz. The Investor Relations (IR)
department is mainly responsible
for safeguarding and feeding this
ongoing information flow related
to the Company's activities and its
results. Following the best corporate
governance, the IR team coordinates
Rede D'Or São Luiz's earnings release
and results conference calls on a
quarterly basis. Presently, our main
executive officers, including the CEO and
the CFO, provide comments on Rede
D'Or São Luiz's operational and financial
performance. Furthermore, all of the
Company's public documents related
to the development and monitoring
of its business, as well as every and
any material information that influence
our investors and potential investors
decision-making is disclosed and kept on
the Investor Relations website:
https://ri.rededorsaoluiz.com.br/.
The performance of the Investor
Relations department, however, is
not limited to being a one-way path,
where information flows only from the
Company to the outside. In addition
to caring for transparency towards the
capital markets and regulatory agencies,
the Investor Relations department,
through an ongoing interaction with the
financial community, is committed to
keeping Rede D'Or São Luiz's executives
informed about the desires, concerns
and suggestions of our shareholders and
other stakeholders.
Following the best corporate
governance, the IR team coordinates
Rede D'Or São Luiz's earnings
release and results conference calls
on a quarterly basis.
159 REDE D'OR SÃO LUIZ | Annual Sustainability Report 2021
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