Saga's Superbrand Strategy
SAGA MEDIA
...AND 5 REASONS WHY SAGA IS GREAT FOR MEDIA
Exceptional experiences
every day
Quality matters so much more in media
than it used to - it is an algorithmic
requirement. A culture and legacy that
prioritises being exceptional is a great
advantage
A famous brand
with meaning
Saga stands for something and is
known for it. It will instantly connect
with specific demographics helping
them to invest trust in our content
Incredible customer data
and insight
A clearer understanding of customers
means better targeted content, more
personalised experiences, and better
yields from commercial partners
Our ambition
Saga is transforming into a company
that's larger and more diverse than
it was before, so it is ready to invest
in growing a great media business
Our purpose
At our core, we want to make the
lives of our customers better. A
media business with daily, helpful
interactions will make this even
more possible
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Capital Markets Event - Saga's Superbrand Strategy
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