Investor Presentaiton

COMING UP... 56 | 57 In addition to all the projects done in 2014, the team has been working on those that will happen in 2015. Some deepen old ties, others establish new international partnerships. There is also the launch of an award, new films, and a transformational platform. To kill a little bit of the suspense, we give you a taste of what's to come. Following all the news at our website! BRINCANTE Alana strengthened the partnership it has with Instituto Brincante in 2014. It took part in the #FicaBrincante (#Stay Brincante) movement, which started in the face of threats of the institute having to close its headquarters, located in Vila Madalena in São Paulo for 22 years, due to real estate speculation. A great ciranda in defense of the space gathered 10,000 people at the Ibirapuera Park in September. Images of this event (which, by the way, was a great success!) were documented in the video-manifesto Brin- cada, produced by Maria Farinha Filmes in order to mobilize the community around the cultural significance of the space. And the fight goes on. In 2015, Alana will further deepen its ties with Brincante's founders, Antônio Nóbrega and Rosane Almeida, and is committed to help build the space's new headquarters, tak- ing part in a crowdfunding campaing that will raise funds for the construction, and with a financial contribution for the manage- ment and administration of the space. Another special collabora- tor was the architect Thiago Bernardes, who designed the project for the space. Learn more at www.ficabrincante.com.br. CRIATIVOS DA ESCOLA The final adjustments were made in 2014 to launch Criativos na Escola (Creatives at School) in February of 2015. The project is part of global movement that offers children and adolescents the opportunity to transform the reality around them with the help of educators. The initiative started in India, by the hands of the educator and designer Kiran Bir Sethi in 2006. Originally named Design for Change, today the project is present in over 30 countries. Alana became the representative of this idea in Brazil in 2014, and developed the website, videos, and supporting ma- terials for the project, which offers inspiration and the necessary information to be implemented at any school or organization in the country. Empathy, leadership, creativity and teamwork are the pillars of Creatives, which stimulates engagement and com- munity action. Those educators interested can take part in the Creatives at School Challenge by signing up their students on the website. At the end of 2015, the most inspiring stories will be awarded. Learn more at www.criativosdaescola.com.br. VIDEOCAMP It all started with Cine Debate, a project that toured Brazil screen- ing the Maria Farinha Filmes productions. During their wanderings, the team noticed the transformational films' potential. The idea for VIDEOCAMP, a free global bilingual (English/Portuguese) plat- form created by Alana Institute and Maria Farinha Filmes was born. Through the website, the audience will be able to live the full expe- rience of watching, sharing, and playing a direct role in the move- ments inspired by the films. The platform uses cinema as a powerful tool for social transformation: the films featured in it have as their mission to raise awareness of causes that deserve attention. Each page will bring additional content in order to mobilize its audience, who will learn how to help and what to do in each case. VIDE- OCAMP Moved by Movie was incubated throughout 2014 and launched in March of 2015 at the SXSW (South by Southwest) Fes- tival in Austin, in the United States, and in São Paulo. WHO? WALLS AND BRIDGES Another transformative film joins Maria Farinha Filmes' port- folio in 2015. Quem? Entre Muros e Pontes (Who? Walls and Bridges), directed by Cacau Rhoden, was released in March and is available for free online on the VIDEOCAMP platform. The film brings attention to the drama of the Sahrawi people, whose territory was occupied by Morocco 40 years ago. A wall separates approximately 200,000 refugees from the rest of their lives. Sur- rounded by land mines, they depend exclusively on international aid to survive. With the film and the mobilization for its premiere, Maria Farinha hopes to help keep this cause from being forgotten and that it is embraced - with all of its political nuances - by the international community. TRANSFORMATIONAL SCHOOLS changes in education. The project will travel Brazil in search of schools with transformational practices and mobilize social agents in order to influence the educational environment, spreads these principles, and inspire the creation of new schools. The Transformational Schools launch is expected in the second se- mester of 2015. MIL DIAS Another Maria Faria Filmes project expected to be ready in 2015 promises to put a focus on early childhood for all of society. The film Mil Dias A Época em que Tudo Acontece (A Thousand Days - The Time In Which Everything Happens), directed by Es- tela Renner, will show how the first one thousand days of the life of a child are essential to their healthy development, not only in childhood but also in their adult life. To invest in early childhood is to invest in a better society, one that is more sustainable and humane and that respects and prioritizes children. Guaranteeing rights related to childhood - starting with gestation, birth condi- tions, breastfeeding, all the way through the child development es- sential during early childhood - is a determining factor in the life of a human being and the planet. Well cared for and loved, chil- dren grow confidently and take better care of themselves and their surrounding. Altogether, eight countries will be visited in order to show family routines, conduct interviews with specialists, and visit schools. Trips to Kenya, India and China are in the plans for 2015. Technology and globalization are making the world more com- plex and dynamic. Academic knowledge becomes a necessity and PRÊMIO CIDADE DA CRIANÇA faces to the challenge of reinventing itself to help in the devel- opment of transformational agents. The school must, therefore, form an active subject, capable of acting in the world with a sys- temic, multidisciplinary and sensitive eye. The Transformational Schools project comes from this premise, with the objective of recognizing schools that promote the development of these new skills and abilities. This is a global initiative by Ashoka, an in- ternational organization that supports new ideas and proposals in the social area, and that will execute the project in Brazil in partnership with Alana Institute. The intention is to build a net- work for exchanging experiences in order to influence paradigm Alana's Absolute Priority project, in partnership with Cidades Sustentáveis (Sustainable Cities), will launch in April the Prêmio Cidade da Criança (Children's City Award). The award seeks to identify municipal managers that guarantee children full access to knowledge, a healthy life, help through a protection network, and the safety of their rights. Its methodology is based on broad themes included in the childhood universe, such as education, health, leisure and safety of children. The award also wants to spread successful experiences, so they can be repeated in other municipalities. The result will be announced in 2016.