Investor Presentaiton
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Major lessons from the SA Inc project
Interactions with products, services, and South African companies active
in the markets have specific Country of Origin effects on the Nation
Brand profile and reputation;
South Africa's diversified economy, infrastructure are key attractiveness
features;
South Africans are seen as open, and the culture perceived as liberal.
South Africa's robust and free media seen as a reputation enhancer;
The transparency and democratic principles upon which the society is
based seen as progressive and appealing;
Major lessons forthcoming from the project pertains to market entry
strategy in peer African markets;
Linked to the above, South Africans, and South African companies are
sometimes criticised as not being open to local partnerships and listening
to advice;
South Africans need to develop cultural competence, and need to have a
deeper understanding of the nuances of doing business in peer African
markets;
South Africa
Inspiring new waysView entire presentation