Celsius Global Expansion Strategic Roadmap

INCREASING BRAND AWARENESS CELSIUS LIVE FIT • Tough Mudder - 23 cities, 161,000 attendees. 93% of attendees are sampled +15MM social media impressions ⚫ Influencer Program: National reach to extend over 55MM followers and over 100MM impressions in 2019! • Demos: Estimating to sample 175,000 consumers in 2019 ⚫ Media: Integrated targeted Digital and Social media campaigns

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