Sustainable Success Going Forward
1. Balanced Growth
Global Sales Trend
(Unit: 1,000 vehicles)
1
2.9% CAGR '10-'17
4,835
4,843
4,917
4,621
4,392
4,532
4,099
3,701
2010
2011
2012
2013
Brand Value Growth
(Unit: US$ in Billions)
Focus on Value Growth Strategy
(U$ 5B in '10 → 13.2B in '17, 162%1)
24.4%
19.3%
9.3%
20.5%
15.6%
11.1%
8.5%
5.1%
5.0
6.0
7.5
9.0
10.4
11.3
12.5
13.2
2010
2011
2012
2013
2014
2015
2016
2017
HMC Brand Value (Billion US$)
HMC Value Growth (%)
2014
2015
2016
2017
Source Interbrand
Source: Company data (Retail sales excluding CKD sales)
Initial Quality Study
(Unit: number of problems per unit)
(Ranks among non-Premium)
5
1
2
4
2
GENESIS
106
94
94
95
92
22
2013
2014
2015
2016
Source J.D. Power
Vehicle Dependability Study
(Unit: number of problems per unit)
(Ranks among non-premium)
3
3
9
16
15
1st
188
169
158
77
133
124
2017
(Ranks among Premium)
2014
2015
2016
2017
2018
Source J.D. Power
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