Investor Presentaiton
Chart 9
-
Market Share of Each Broker Size Group in Overseas Investor Trading in the
Cash Market by Origin (2002/03)
100%
8
9
7
80%
47
54
60%
40%
46
20%
37
28
28
41
30
64
25
58
20
77
41
27
52
11
18
59
71
22
34
15
18
14
0%
UK
Rest of
US
Asia
Japan
Europe
Large-sized brokers
Mainland
China
Medium-sized brokers
Taiwan Singapore
*
Rest of
Asia*
Others **
Small-sized brokers
*
Singapore was added in the 2002/03 survey as a designated origin for the first time, being included in the rest of Asia
in previous surveys.
** Includes Australia, British Virgin Islands, Canada, New Zealand, Cayman Islands and Africa.
Note: Numbers may not add up to 100 per cent due to rounding.
Source: CMTS
How To Increase Investor Participation21
Knowledge is a major barrier to retail investors.
57. Apart from financial constraints, over the years lack of knowledge remains the
major reason for not investing in stocks or derivatives. This may suggest that
education of the public in the past few years might not be sufficient or that non-
investors are simply not receptive to investment information. Education in
investment concepts and personal financial management might be more
effective if it is done as a programmed syllabus starting at school. Moreover,
more and better investment knowledge will not only help increase retail
investor participation but also the quality of their investment decisions and
hence help contribute to the improvement of the overall market quality.
Mass media would be the best channel for retail investor marketing/education.
58.
According to the SFC-RIS, television is considered the best channel by retail
investors for delivering investor education information (chosen by 69%),
followed by newspapers (47%) and radio (37%). Besides mass media, the
Internet (36%) is also good, followed by seminars (20%) and public
transportation (20%). It is believed that a multi-tiered approach would be
beneficial this could on the one hand attract attention of the public via mass
21
Readers may refer to an earlier research paper done by R&P, “Increasing investor participation:
insights from HKEx surveys", which was published in the SFC Bulletin, July 2002.View entire presentation