KBank's Strategic Acquisition in Muang Thai Group Holding
K
KASIKORNTHAI
KBank: Strategy
บริการทุกระดับประทับใจ
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
K
KASIKORNTHAI
Performance
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
■Success is driven by continuous growth in number of customers and K PLUS users; highest
Net Promoter Score among banks in Thailand
Number of Customers* (mn)
K+ K PLUS Users and Transactions** (mn)
10
225050
(+2.1%)
21.7
21.3
19.5
17.7
16.0
16.5
15
2018
2019
2020
2021
2022
1Q23
* Customers in Retail Business account for 92%, SME Business 8%, and Corporate
Business less than 1% of customer portfolio
100
15
225050
31,750
35,000
30,000
20,710
25,000
14,516
20,000
8,477
12,325 15,000
10
20.0
5,188
17.1
5,990
14.4
10,000
12.1
10.0
5,000
17.7
20.6
0
2018
2019
2020
Total Users
2021
2022 . 1Q22
Number of Transactions (RHS)
1Q23
** Active users defined as minimum of 1 Login per month; 73% active users as of 1Q23
Net Promoter Score (NPS)***
(#1 among Banks in Thailand)
63
50
35
0
2020
2021
83
2022
*** NPS Study 2022 surveyed by The Nielsen Company during September to November 2022,
measuring the willingness of customers to recommend a company's products or services to others
บริการทุกระดับประทับใจ
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