B2B Growth Avenues

Headroom for Price Increase Deezer Premium vs Netflix Standard¹ Subscription price evolution in France - € Deezer Family vs Netflix Premium² Subscription price evolution in France - € 19.99 Netflix 17.99 16.99 deezer 15.99 15.49 Netflix 14.99 13.99 13.99 12.99 10.99 11.99 10.99 i.deezer 9.99 9.99 8.99 7.99 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Sources: The Verge, Link to The Verge Article (1) Deezer Premium (HiFi, 1 listener); Netflix Standard (HD, 2 screens). (2) Deezer Family (HiFi, 6 listeners); Netflix Premium (4K, 4 screens) 13

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