South Carolina Department of Parks, Recreation & Tourism Agency Overview slide image

South Carolina Department of Parks, Recreation & Tourism Agency Overview

SCPRT ACHIEVEMENTS 2017 marked the 5th consecutive year of record tourism growth in SC (Statewide Hotel Occupancy increased 14% and RevPAR increased 41% from 2012-2017) • Increased State Parks operational self-sufficiency from 83% in FY 11 to 96% in FY 16 • Completed construction of new Welcome Center facilities at Hardeeville and Fort Mill • • . • • Influenced over 600,000 trips to South Carolina's rural/developing destinations through Undiscovered SC marketing Secured RBC title sponsorship for the Heritage Golf Tournament and Volvo title sponsorship for the Family Circle Cup Provided effective tourism revenue recovery assistance through redirected marketing efforts (Georgetown Fire, 2015 Flood, Hurricane Matthew) Successfully recruited 32 (12 qualified) television series seasons, 21 feature films (6 qualified), and 6 qualified television pilots since 2011. In conjunction with the Governor's Office and South Carolina Department of Agriculture, launched SC Chef Ambassador program to elevate SC's culinary profile Provided beach renourishment funding assistance to the Town of Edisto Beach, Edisto Beach State Park, Surfside/Garden City, and Folly Beach • Worked with SCDOR to secure state tax collection agreement from AirBnB South Carolina Just right.
View entire presentation