Grow & Scale - Improving Sales Effectiveness slide image

Grow & Scale - Improving Sales Effectiveness

Our Progress | We have made solid progress against commitments to grow Commercial Banking IN 2020, WE COMMITTED TO... SINCE 2020, WE HAVE... Expand our salesforce to close the gap with peers, with emphasis on high-value markets › Added over 200 sales FTE to outgrow our competitors, particularly in Quebec & BC Deepen client relationships through tailored, specialized advice > Developed several industry specializations, outgrowing competitors in our focus areas > More than doubled our referrals with Wealth since F19 Invest in core platforms to digitize and simplify sales processes › Developed a fully integrated Commercial banking platform system with plans to digitize onboarding 22
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