Jose Cuervo Financial Overview
1 Undisputed Global Leader in Tequila and #2 in Irish Whiskey
Jose Cuervo
Global Leader in Tequila...
As of 2022 Volume - Total Market Size 46.7MM 9L Cases
Jose Cuervo
DIAGEO
12.4%
29.8%
... In Every Region
As % of volume - 2022
Owner of 3 of Top 6
Leading Tequila brands by
volume globally
Mexico
(28% of 2022 Global Volume)
BACARDÍ
9.7%
#1
Beam
Jose Cuervo
6.8%
SUNTORY
# 5
1800
TEQUILA
5.4%
BROWN-FORMAN
#6
CENTENARIO
Sequila
4.2%
SAZERAC
2.4x nearest
2.8%
Pernod Ricard
competitor
CAMPARI
2.8%
HEAVEN
HILL
2.6%
BRANDS
MGP
2.0%
Source: IWSR Drinks Analysis 2022
52.0%
1ST
Jose Cuervo
#2 Player in Irish Whiskey
1,473K Irish Whiskey 9L cases sold in 2022
BUSH
BLACK RED BUSHMILLS
BUSH
BUSHMILLS USHMILLS USHMILLS
10
16
21
PROPER
TWELVE
SEXTON
1603 1603
1608
608 608 608
United States
(56% of 2022 Global Volume)
1ST
22.5%
Jose Cuervo
Rest of the World
(16% of 2022 Global Volume)
9L Cases Volume CAGR 2017 – 2022
12.0%
1ST
34.1%
Jose Cuervo
Tequila volume
market share
9.4%
4.1%
Jose Cuervo
WILLIAM GRANT & SONS
Pernod Ricard
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