Investor Presentaiton
Leader in Digital Banking and Innovation
•
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liv.
• Liv., the digital bank by Emirates NBD further strengthened
its proposition growing its customer base to more than
660,000 customers in UAE & KSA
Liv. during 2022 has launched Liv. Young, the region's first
banking app and debit card for kids aged 8-18 years. Liv.
Young helps kids build good money habits with features
such as saving with goal accounts, tracking their spends,
and earning by completing tasks/ chores assigned by
parents
Liv. Prime the subscription-based membership programme,
offering customers an enhanced banking and lifestyle
experience & Liv. credit cards which offers customers the
flexibility to choose and easily switch between reward
programmes along with added lifestyle benefits continued to
gain traction in the year
• Liv. continued to engage customers through various
marketing campaigns including the roll out of Liv. Blog to
help customers stay up-to-date on money matters
Key Digital Developments
• 90% of all face-to-face card payment transactions now 'contactless' through
Mobile wallet
• Continued to develop its digital platforms with enhancements to the mobile
digital account opening process in UAE and roll out of a self-service tablet
banking proposition for account opening & credit cards in KSA
• The mobile app was enhanced with new features for payments and transfers
•
An enhanced tablet banking solution for new credit card sourcing was launched
• Launched DEWA & TECOM IPO portal on Emirates NBD website with real time
direct integration with Dubai Financial Market (DFM)
Transactions via digital
channels
96%
2021
Eligible Retail Business
customers digitally active
84%
2021
Eligible Corporate clients
opting for digital platform
91%
2021
98%
85%
91%
H1 2022
H1 2022
H1 2022
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