Team Internet Business Overview

Acquisition of Shinez, an innovative content publishing and monetisation business, is expected to complete in the middle of Q2 2024 SHINEZ Overview Shinez is a data driven content creation and publishing company with a proven track record in monetising traffic through a proprietary platform It was founded in 2017 by two veterans of the internet advertising industry Shinez operates 40 sites such as ourfashiontrends.com, falafelandcaviar.com, travelerdreams.com and is a publisher of original content across Lifestyle, Food, Travel and other verticals, creating 400+ unique articles each week The company has 46 team members, most based in Tel Aviv, a development team in Europe and Business Developer in California/USA . Advertising revenues are generated from a broad array of advertising networks from currently untapped verticals and advertising budgets, notably diversifying our revenue streams We expect meaningful synergies in monetisation, content creation, and media buying technologies as well as purchasing power The key platform publishing partners are: Publishers facebook X Google Taboola yahoo! Indirectly through native ad platforms Shinez Business Model Provide traffic to Shinez... ...who buy ads mainly on a PPC model Shinez Media buying Sells inventory to advertisers¹... Advertisers Nestle m Coca-Cola P&G L'ORÉAL LVMH Content webistes Campaign mgmt. algorithm ...who remunerate it on a PPM basis Unilever Ad exchanges interconnection AMERICAN EXPRESS RENAULT Google amazon facebook X yahoo! Shinez is capable to promote its content and drive traffic to its websites (by advertising its articles on Publisher's platforms) at a cost lower than the price at which it monetises its ad inventory (as it has qualified traffic through the funnel) Notes: (1) Source: Company IM, Altman Solon CDD report 20

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