GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function slide image

GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices GAP VIII: Corporate Data - Topics by Section USC Annenberg 1. Roles, Perceptions and Expectations of the COM/PR Function 2. Organizational Integration 3. Organization and Reporting 4. Budgets 5. Staffing 6. 7. 8. Functions and Responsibilities The Media Environment Measurement and Evaluation 9. Agency Relationships 10. Excellence and Best Practices 15 Strategic Communication and Public Relations Center
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