Investor Presentation August 2023
EVOLUTION OF OUR COMPANY
Royal Enfield is the global leader in the 250cc - 750cc, mid-weight motorcycles segment. With ~90% market share in the Indian
mid-weight segment, we have rapidly grown our presence across the world with more than 1,029+ retail touchpoints across 60+
countries. Our world-class motorcycles are among segment leaders, in all key markets across Europe, Americas and the Asia-Pacific.
With a vision to grow the mid-weight segment, we are focused on bringing a complete ecosystem of pure motorcycling to riding
enthusiasts across the world. We have an exciting repertoire of rides and events that have fuelled the leisure riding culture globally. Our
wide range of riding apparel, gear, and motorcycle accessories are the means of self-expression.
With our line-up of evocative, world-class motorcycles along with several initiatives to grow the pure motorcycling ecosystem, we are well
on our way to becoming a truly premium global consumer brand from India.
1901
1st Royal
Enfield
Motorcycle
Produced
Legendary
Bullet was
born
1932
1955
Royal Enfield
forms
Enfield India
with
Madras Motors
INVESTOR PRESENTATION
August 2023
Eicher
Acquires
Enfield
India
1994
2008
500cc
UCE Exports
Begin
UCE
Classic &
Bullet 350
Launched
2010
India's 1st
Adventure
motorcycle -
Himalayan
was Launched
2013
2017
2016
Twins
Platform
Launched
2018
2019
J-Platform
introduced
with the
Meteor 350
2020
Entering
a new
phase with
Hunter 350
2021
2023
2022
1st Motorcycle
Rolled out of Royal
Enfield's 2nd
manufacturing
Plant at
Oragadam & New
BRI Introduced
Royal Enfield's
3rd Manufacturing
Facility begins
operations at
Vallam & UK Tech
Centre
Studio
Store
Format
Introduced
in India
The All
New
Classic 350
SUPER METEOR 650
Launched
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