Investor Presentaiton
Short Distance Business Offers Attractive Unit Economics
Illustrative by-the-seat unit economics for Blade Airport (West 30th Street to JFK)
Illustrative Unit Economics at Various Utilization Levels
1.
2.
Seats Sold
Load Factor
1
2
|
3
4
5
17%
33%
50%
67%
83%
Base Ticket Price
$195
$195
$195
$195
$195
Revenue Per Flight
$195
$390
I
$585
$780
$975
Flight Cost
$300
$300
$300
$300
$300
Landing Fees
$200
$200
I
$200
$200
$200
Total Flight Cost
$500
$500
$500
$500
$500
Flight Profit
($305)
($110)
$85
$280
$475
Flight Margin
(156%)
(28%)
15%
36%
49%
Positive
Flight Profit at
approximately
2.6 seats
Note: a Bell 407 aircraft has
six passenger seats; Blade
assumes a practical max load
factor between ~60-70%
.
Key Cost Components
Base Ticket Price
$195 represents base fare price. Additional revenue
upside exists from dynamic peak-hour pricing and
upgrades (e.g. flexible cancellation / weather insurance,
increased luggage allowance, connected ground
transport)
Flight Cost
Fixed hourly rate of approximately ~$1,500(1) per
hour for a Bell 407 paid to Blade's operators, which
covers all costs associated with the aircraft (pilots, fuel,
maintenance, etc). Flight time per trip is pre-negotiated
for all key routes. Flights between Manhattan and NYC
area airports typically require approximately 0.2 hours (1)
Approx. Operator Hourly Rate
* Duration of Flight
Total Flight Cost to Blade (2)
Landing Fees
$1,500
0.2 Hours
$300
Fixed landing fees paid to heliports and
airports are approximately ~$150-$200 per
landing. One fee can be used to cover both
landing and take-off, thus the cost is split
between back-to-back flights
Note: Blade works with several operators to provide its airport service; the exact hourly rate and block hour length for any specific flight may vary depending on the operator, type of aircraft utilized and time of day, among other factors
Aircraft repositioning from overnight base to area of service may incur additional costs
BLADE
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