2011 Bain China Luxury Market Study
4
Brands deepening communication efforts with
consumers by actively showcasing culture & heritage...
Brands showcasing culture & heritage
Y
LOUIS VUITTON
in top tier museums
"Louis Vuitton Voyages"
Exhibition
Exhibited iconic travel pieces &
handbags with history of travel in
National Museum of China, Beijing
from May to Aug 2011
之旅章
LOUIS VUITTON
VOYAGES
A FEWTON TOWN POSPROW QUIS VUITTON
"125 years of Italian
Magnificence" Exhibition
BVLGARI Showcased 600 pieces of Bulgari
jewelry & its 125-year history in
National Museum of China from Sep to
Nov 2011
CHANEL
"Culture Chanel" Exhibition
Exhibiting >400 pieces from Chanel's
past and present, including paintings,
drawings, etc, at National Art Museum
of China from Nov to Dec 2011
BVLGARI
中国国家博物馆
Source: Literature search
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CULTURE
CHANEL
SHA
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