Investor Presentaiton

CADBURY AP/AFRICA: LOCALIZATON OF GLOBAL APPROACH 1. GROWTH MALAYSIA Cadbury Dairy Milk KOPI-C Сабвичи MARKET SHARE 23% +1.0 pp LOCALIZATION OF GLOBAL BRANDS Leverage Cadbury Dairy Milk equity by introducing local flavors & activating local-market occasions 24 24 Source: AC Nielsen SOUTH AFRICA Dairy Milk. 5Star Dairy Milk Dairy Milk Caramilk, Edition MARTIANS EGYPT 39% +0.5 pp Calbary Dairy Milk, Los minis Callove Dairy Milk OREO Cathery Dairy Milk HAZELNUT Lots of minis minis 40% +2.8 pp Mondelez. International SNACKING MADE RIGHT

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