Strong Financial Performance & Growth Strategy slide image

Strong Financial Performance & Growth Strategy

DRIVE SAME- STORE SALES GROWTH SAME STORE SALES GROWTH 2013 2014 2.4% 2.0% 0.9% 0.6% 2.8% 6.8% 12.1% 2015 2016 2017 10.0% 8.2% 7.6% 7.3% 7.0% 6.5% 5.3% 4.8% 3.3% 2.5% (3.5%) Q1 Q2 Q3 Q4 2013 Q1 Q2 Q3 Q4 2014 Q1 Q2 Q3 Q4 2015 Q1 སྦྱ 7.7% 6.8% 6.4% GENERATED 16 CONSECUTIVE FISCAL QUARTERS OF POSITIVE SAME-STORE SALES GROWTH, INCLUDING SAME-STORE SALES GROWTH OF 6.4% FOR Q1 2017 We intend to continue to drive same-store sales growth through the following strategies: Treshi freshi Q3 Q4 2016 Q1 Attract New Customers by Expanding Brand Awareness Regularly engage in social media and public relations campaigns to expand our brand reach and drive traffic to our stores Increase Frequency of Customer Visits and Traffic Through Menu Innovation Utilize customer feedback and analyze sales data to introduce, test and perfect menu items that appeal to our customers' evolving tastes Quickly adopt newly popular food items into stores given flexible kitchens and strong relationships with suppliers Expand and Optimize Menu Mix and Dayparts ■ Drive growth across dayparts through introduction of innovative menu offerings and creative marketing campaigns ■ Enhance non-core dayparts by selling "meal boxes", affordable juice cleanses, catering services, snacks and enhanced breakfast offerings Leverage Mobile Technology to Increase Order Frequency and Speed of Service Mobile application will help increase order frequency, customer spend and brand loyalty CONFIDENTIAL 14
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