Strong Financial Performance & Growth Strategy
DRIVE SAME-
STORE SALES
GROWTH
SAME STORE SALES GROWTH
2013
2014
2.4%
2.0%
0.9%
0.6%
2.8%
6.8%
12.1%
2015
2016
2017
10.0%
8.2%
7.6%
7.3% 7.0%
6.5%
5.3%
4.8%
3.3%
2.5%
(3.5%)
Q1 Q2 Q3 Q4 2013 Q1
Q2 Q3
Q4 2014 Q1
Q2 Q3 Q4 2015 Q1
སྦྱ
7.7%
6.8%
6.4%
GENERATED 16 CONSECUTIVE FISCAL QUARTERS OF POSITIVE
SAME-STORE SALES GROWTH, INCLUDING SAME-STORE SALES
GROWTH OF 6.4% FOR Q1 2017
We intend to continue to drive same-store sales growth through the following strategies:
Treshi
freshi
Q3 Q4 2016 Q1
Attract New Customers by Expanding Brand Awareness
Regularly engage in social media and public relations campaigns to
expand our brand reach and drive traffic to our stores
Increase Frequency of Customer Visits and Traffic Through
Menu Innovation
Utilize customer feedback and analyze sales data to introduce, test
and perfect menu items that appeal to our customers' evolving tastes
Quickly adopt newly popular food items into stores given flexible
kitchens and strong relationships with suppliers
Expand and Optimize Menu Mix and Dayparts
■ Drive growth across dayparts through introduction of innovative menu
offerings and creative marketing campaigns
■ Enhance non-core dayparts by selling "meal boxes", affordable juice
cleanses, catering services, snacks and enhanced breakfast offerings
Leverage Mobile Technology to Increase Order Frequency and
Speed of Service
Mobile application will help increase order frequency, customer spend
and brand loyalty
CONFIDENTIAL
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