KBank Subsidiaries and ASEAN Economic Strategy
K
KASIKORNTHAI
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
SME Business: Performance and Market Position
Multi-Corporate Large Corporate
Business
Medium
Business
Small and Micro
Business
High Net Worth
Individual
Affluent
Middle
Income
Mass
Business
#1 in Market Share by Value*
#1 in Main Bank Status*
30% 30% 30% 30%
31%
30%
28%
40%
35%
28% 29%
30%
29%
31%
30%
20% (#1) (#1) (#1) (#1)
(#1)
(#1)
(#1) (#1)
(#1)
(#1)
(#1)
(#1)
20%
10%
10%
0%
2011 2012 2013 2014
Performance and Market Position
2016
Source: KBank Customer Survey
2018
0%
2011 2012 2013 2014 2016
Source: KBank Customer Survey
2018
■Main Bank Status: improved main bank status and strengthened #1 position
■Market Share: 31% market share; maintained #1 position
■ Market Position: strengthened #1 position in SME market - "Bank for SMEs"; targeted to be SME market leader in all areas
Only bank to offer comprehensive solutions to SMEs through K SME program (launched in 2006, with a total of 24 classes and about
14,000 participants so far and 16 online courses with over 40,000 views in 2019),K SME Knowledge Center (established in 2009) and
MADHUB (launched in 2019, providing one-stop services for online sellers: MADCARD, MADFUND, MADDEAL, MADCOURSE,
MADSPACE and MADVISOR)
Note: SME Business in Thailand accounts for 43.0% of Thailand's GDP, or Bt7.01trn (as of December 2018); supported by the government to become a key factor in economic and
social growth (Source: The Office of Small and Medium Enterprises Promotion or OSMEP)
- Market Share by Value = share of revenue (derived from both credit and non-credit products) that each bank gains from the market
Main Bank Status = % of customers in the market who use KBank and its wholly-owned subsidiaries as their main operating bank and/or main savings and investment bank and/or
main borrowing bank
* Since 2014, corporate and SME business main bank status and market share are reported every two years
** Market share by value and main bank status in 2018 may not be comparable with those in previous years due to a new SME population base covering more SMEs with better data availability
บริการทุกระดับประทับใจ
47
K
KASIKORNTHAI
Retail Business: Performance and Market Position
Multi-Corporate
Business
Large Corporate
Business
Medium
Business
Bancassurance*
(New Business, Total and Renewal Premium)
Small and Micro High Net Worth
Business
Individual
#1 in Mutual Fund (KAsset)
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
Affluent
Middle
Income
Mass
Mortgage Loan
Leader in Renewal and Ranked #2 in
(% Market Share)
35%
28.6%
29.7%
28.1%
30% -
27.8% 27.8%
28.5%
24.4%
23.8%
25%
20%
15.8%
15%
10%
5%
0%
Total & New Business Premiums
(% Market Share)
Ranked #1 in Mutual Fund AUM
(KAsset)
(% Market Share)
Maintaining Top 3 with good quality portfolio
30%
24.8%
23.0%
20.1%
10%
7.4%
8.6%
21.4%
21.2%
22.1%
20.2%
20.5%
7.4%
20.1%
7.4%
7.7%
19.3%
20%
15.6%
5%
10%
(#1) (#1)
(#1) (#1)
(#1)
(#3)
(#3)
(#3) (#3)
(#3)
2016
2017
2018
2019
1H20
■New Business Total Premium Renewal Premium
Performance and Market Position
0%
0%
2016 2017
2018
2019 1H20
2016 2017 2018 2019 1H20
Strong Growth in Retail Segment: Higher growth than market size in retail customers. KBank's retail customers grew 5% YoY in 1H20 against zero market growth.
Bancassurance: MTL ranked #1 in Renewal Premium with 21.4% market share in 1H20, and also ranked #2 in new business and total premiums with 15.6%, and 19.3% market
share respectively. A variety of life and non-life products were offered to customers, together with an alternative digital channel via K PLUS. Moreover, free insurance coverage
was offered for illness or death from the COVID-19 outbreak during 1Q20 to K PLUS customers who registered to receive the offer via LINE KBank Live.
Fund Management Services
Mutual Funds: KAsset maintaining #1 position since 2010, with highest market share at 22.1% in 1H20; recognized with three awards from Morning Star (Thailand) Co., Ltd.:
Best Fund House - Domestic Equity, Best Retirement Mutual Fund - Equity for K Equity Retirement Mutual Fund (KEQRMF), and Best Long-Term Equity Fund for K 20
Select Long-term Equity Fund (K20SLTF).
Mortgage Loans: ranked in top 3, with 8.6% market share in 1H20, supported by expansion into new groups of high potential customers, conservative growth together with
building stronger partner relationships, and maintaining good quality portfolio.
Credit Cards:
➤ Purchase spending: ranked #1, with 19.0% market share in 1H20.
Number of cards: ranked #2, with 12.6% market share in 1H20.
▸ Card-accepting merchant services (online & offline platforms): ranked #1, with approximately 30% market share by sales volume in 1H20.
Debit Cards:
➤ #1 in total debit card spending with 43% market share in 5M20; maintaining top position by providing functions, features, security, and benefits to match customer lifestyles
➤ Variety of cards and campaigns offered to promote greater card spending in several categories, such as travelling, online shopping, and food delivery, including attractive
cards with privileges for specific groups; i.e. K-Provincial Debit Card (Nakhon Nayok), MADCARD for Kerry Express, JOURNEY Card, and KBank x BLACKPINK Card.
Note: * Total Premium = New Business Premium (NBP) + Renewal Premium;
New Business Premium = First Year Premium (FYP) + Single Premium (SP)
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