GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg A Culture of Integration/Coordination: All Three Measures 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 54.7% 0.0% Cultural of integration 4.5% No cultural of integration Culture of integration defined as Top 3 Box on all three integration measures. 54.7% of corporations report all three kinds of integration, i.e. a "Culture of Integration/Collaboration" 4.5% are not integrated at all. 29 Strategic Communication and Public Relations Center

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