Investor Presentaiton

Growth Strategy Strategy Market share gains from other hair oil segments Focus on rural penetration Leverage existing strengths to introduce new products Action Steps Convert coconut hair oil users to light hair oil users through sampling, targeted advertising campaigns, product innovation and creating awareness about product differentiation including communicating the advantages of switching to lighter hair oils. Aim for a market share of 65% by the year 2016-17 Tap the increase in disposable income of rural India and convert rural consumer from unbranded to branded products by providing them with an appropriate value proposition Among its key competitors, our Almond Drops is the only brand which is available in sachets - a marketing initiative to penetrate the rural market BCL has over the years created a strong distribution network across 3.6 mn. retail outlets which can be optimally utilized by introducing new products BCL intends to extend 'Almond Drops' platform developed by its Almond Drops Hair Oil brand to other personal care products to leverage on the strong connotation of Almonds with nutrition Pursue inorganic Opportunities Will seek inorganic growth opportunities in the FMCG and hair oil market as part of growth strategy The inorganic growth opportunities will focus on targeting niche brands which can benefit from BCL's strong distribution network so that they can be made pan India brands 31

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