Investment Fraud Awareness

Investor Segmentation: A plurality of Manitobans are savers with no investments (35%) followed by non-frequent investors (30%) Based on respondent's answers to questions about the types of savings and investment products they have and how frequently they invest, we grouped respondents into four key investor types for analysis. Manitoba No savings Those who currently do not have 20% any savings or investments set aside for the future National 24% 18% 29% 28% Frequent investor Those who own securities and adjust their portfolio at least once a quarter 15% 30% Non-frequent investors Those who own securities but adjust their investment portfolio no more than once or twice per year 35% Savings, non-investor Those who have savings, but do not own securities such as stocks, bonds, or mutual funds 175 17 Manitoba Regions Winnipeg 22% 35% 27% 16% South/West 17% 32% 35% 15% Central/North 20% Winnipeg Sub-regions 38% 31% 11% Central/North 33% 32% 22% 13% East 19% 40% 25% 16% South/West 18% 32% 32% 18% Throughout this report, "respondents" and "Manitobans" refers to the entire sample. "Investors" refers to the portion of the sample that has money set aside for the future in securities, such as stocks, bonds and/or mutual funds. “Savers” refers to those who have savings or term deposits/GICs, but do not own securities. INNOVATIVE RESEARCH GROUP

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