Lastochkino Gnezdo Project Presentation
Nationwide sales & marketing network supports sustainable contracting
Powerful sales network across the country
Regional population actively buys apartments in Moscow and St. Petersburg
Murmansk
Monchegorsk
SPMA
Arkhangelsk
Naryan-Mar (Nenetskiy AD)
Cherepovets
Yaroslavl
Etalon Group's regional sales
geography (2010) (2)
Region
Leningrad region
Khanty-Mansijsk AD
Yamalo-Nenets AD
Kamchatsky Krai
Sakhalin region
Share in sales
3.9%
3.2%
2.0%
1.9%
1.2%
⚫ Ukhta
Magadan region
0.9%
Noviy Urengoy
Petropavlovsk-
Kamchatskiy
Yakutia
0.6%
(Yamalo-Nenetskiy AD)
MMA
● Norilsk
Yakutsk
Nenets AD
0.2%
Magadan
Nizhny Tagil
Kazan
Noyabrsk (Yamalo-
Nenetskiy AD)
Mirniy
Other Russian regions
9.9%
Khanty-
Foreigners
0.6%
Stavropol
Chelyabinsk Mansiysk
Surgut
Total:
28.5%
Nizhnevartovsk
Orenburg
Khabarovsk
Uzhno-
Sakhalinsk
Krasnoyarsk
●Irkutsk
Etalon Group's sales offices / representatives
Established relationships/ partnerships
with local sales agencies
Vladivostok
⚫ Nakhodka
The Group's flats are sold in 9 out
of 10 richest Russian regions
Disposable income (US$)(1)
Moscow
NenetsAD
11343
1247
Yamalo-Nents AD
1084
Chukotka
1064
Sakhalin
1025
Khanty-Mansijsk AD
995
873
866
841
789
603
●
•
•
Etalon Group sales force is focused on the regions with the largest disposable income
Key markets: SPMA and MMA
30 cities covered with 10 sales offices in St. Petersburg and 10 sales offices nationwide
External professional marketing and sales service agents engaged nationwide
(1) Average monthly disposable income, Rosstat data as of 3Q 2010; RUR values were converted into US$ at official CBR average exchange rate in 3Q 2010 (30.62 RUR/US$);
(2)Source: management accounts
St. Petersburg
Kamchastsky Krai
Magadan
Yakulia
Russia average
Etalon Group's target regions
Etalon Group
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