Investor Presentaiton

FO DATA-POWERED TECHNOLOGY COMPANY MARKET HOW WE OPPORTUNITY WILL WIN OUR ATHLETE DATABASE AND LOYALTY PROGRAM ARE POWERFUL ASSETS ACQUIRED 20M+ NEW ATHLETES OVER THE PAST THREE YEARS WE ARE INVESTING IN PERSONALIZATION AND LEVERAGING OUR ROBUST ATHLETE DATABASE TO BUILD 1:1 RELATIONSHIPS ACROSS CHANNELS ROBUST FINANCIAL PERFORMANCE & PROFILE BIM+ Total Athletes in database Representing 80%+ of Sales e UNIKE DICK'S SPORTING GOODS Basketball 'GOLD members included in ScoreCard counts. Data as of year-end 2023. SCORECARD GOLF DICK'S GALAXY SCORECARD GOLD GOLF DICK'S GALAXY 25M+ 70%+ 7M+ 45%+ Athletes Of Sales Athletes' Of Sales 23

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