Investor Presentaiton
12 How to INVEST in São Paulo
STATES 13
been ranked, in July 2011, as the 43 among the best
universities in the world and considered the best in
Latin America and in the Southern Hemisphere by the
Webometrics Ranking of World Universities.
Technological Innovation
São Paulo State has the greatest and most varied
science, technology and innovation system in Brazil,
with 19 research institutions administered by the State
(further information in the chapter "Benchmark in
Research and Development").
There is also the System of Technology Parks of São
Paulo - SPTec, which consists of 30 Technology Parks
initiatives and concentrates investments and
generation of new knowledge-intensive companies.
The private sector in São Paulo also stands out with
63% of the total investments in research and
development in the state.
Tourism
São Paulo is the main business travel destination in
Brazil, holding over 45 thousand events a year. It also
offers a great variety of artistic, cultural and
gastronomic options. São Paulo's coast is 622 km long,
with beaches which receive international cruises and
tourists from all parts of the world.
In the countryside, there are ranches, rural and
ecotourism, cities with European weather, waterfalls,
caves, rivers, mountain ranges, mineral water springs,
natural parks, historical buildings dating back to the
16", 17th and 18th centuries, Jesuit architecture churches
and archeological sites.
Sala São Paulo: the headquarters of the State Symphony Orchestra and one
of the most modern and well-equipped concert halls in the world.
BRAZILIAN ECONOMY LEADER
⚫ Gross Domestic Product (GDP): USD 684.7
billion;
GDP per capita: USD 16.6 thousand;
• Industrial Transformation Value (VTI): 37.4% of
Brazil's total;
Exports: USD 52 billion;
Imports: USD 68 billion.
* Difference between the gross value of industrial production
and the costs of industrial operations.
São Paulo State stands out in the national context. It has
the most developed industrial park in the country and a
labor market characterized by its qualified workforce.
The industry in São Paulo has a solid technological base,
generating products with high added-value, with
emphasis on the information technology-IT, aeronautic
and automotive segments. São Paulo has approximately
27% of the commercial establishments in the country, as
Automotive factory located in São Paulo State's interior.
well as great supply and demand of services, which make
it the largest national hub in the tertiary sector. The
agriculture sector is also significant and shows high
productivity levels.
Agribusiness
São Paulo State has an outstanding agriculture
performance, with 30% of the national agribusiness
and 20% of the Brazilian agricultural income. It is the
world's largest orange producer, accounting for 40%
of the world production and 77% of the domestic
production. It is also the world's largest sugarcane
producer, accounting for 59% of the country's
production.
Major Agribusiness Products in São Paulo
Position in the
National Ranking
1
T
Product
Volume in 2010
% of National
Production
78
60
18
Orange 13.6 million tons
Sugarcane 408.5 million tons
Chicken 184.6 million head
Source: Brazilian Institute of Geography and Statistics (IBGE), 2010.
These data show the strength of agribusiness in São
Paulo, which employs technology to achieve ever
better results, respecting strict environmental laws and
providing support to rural workers.
Highlights:
• In addition to orange and sugarcane, São Paulo is
also the largest national producer of table fruit and
natural rubber (accounting for 59% of the domestic
production);View entire presentation