BAT Investor Conference Presentation Deck

-| 2 | 3 4 And successfully prioritising our investments MAPS Market Consumer & Commercial Opportunity Product Satisfaction Index (PSI) Regulatory & Tax/Excise Environment Distribution & Channel Landscape * Across non-combustible products. Source: Kantar & Internal Forecasts P vuse N. America & W. Europe Predominantly Vapour VELO Northern Europe //// Oral Modern Oral Emerging Potential BAT A BETTER TOMORROW glo Central & Eastern Europe Mixed Usage* Japan & SK Predominantly THP 33

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