Honest Investor Presentation Deck

POWERFUL HONEST BRAND GROWING IN AWARENESS years Household Penetration: Increased to 4.9% in FY 2021, an increase of 2.7M new households over the last two Brand Awareness: Among diaper users, current unaided brand awareness increased to 29% (up from 25% in Jan 2021) (²) ACV: Represents significant opportunity upside increasing to 49% today up from 40% two years ago (1) Retail Distribution: Honest Baby (diapers, wipes, personal care) is in 43K retail distribution stores, up 6% YoY (¹) Power of Honest Brand: ~52MM TOTAL Followers on Social Media (3) ● ● ● ● ● 26 Oct-17 28 21 Dec-17 Feb-18 OVER THE LAST FOUR YEARS, HONEST ACV TREND HAS STEADILY INCREASED --HONEST TOTAL BABY 29 22 Apr-18 Jun-18 29 21 Aug-18 30 21 TOTAL HONEST (Feb '22) Oct-18 31 22 Dec-18 Feb-19 40 26 Apr-19 Honest ACV Trends - MULO 41 28 Jun-19 Aug-19 42 28 Oct-19 43 30 Dec-19 Feb-20 13 WEEKS ENDING 44 31 Apr-20 HONEST TOTAL BEAUTY 45 30 Jun-20 Aug-20 45 32 Oct-20 47 35 Dec-... Feb-21 47 35 Apr-21 48 Source: 1. Third Party Data as of 12/31/2021. 2. Third Party Consumer Data as of 2/1/2022 3. Total followers for Jessica Alba + Honest on Twitter, Facebook, Instagram, YouTube and Pinterest as of 2022 34 Jun-21 Aug-21 48 37 Oct-21 49 40 Dec-21 (1) 8

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