a16z Podcast Market Overview

Gender Gap in podcasting Number of US podcasts hosted by at least one.... white male white female non-white male non-white female 150,000 100,000 50,000 0 ATLAS THE FEATURE 10 Source: Quartz, Edison Research © 2019 - Andreessen Horowitz '11 12 Data: Josh Morgan, from US iTunes store data total US podcasts Columbia Journalism Review. Local News Covering Trump Business of Journalism Innovation '13 '14 The voice of journalism '15 Why are #PodcastsSoWhite? Sharo About Donate Membership Magazine Advertise Ce Proportion of US podcasts hosted by at least one... white male white female non-white male non-white female 80% 60 40 20 0 2010 2011 ged 2012 ATLAS Data: Josh Morgan, from US iTunes store data edison research 2013 2014 2015 Women who are familiar with but don't listen to podcasts: 61% Would listen if there were topics they were interested in Share 65% Say "podcasts just aren't for me" 66% Say there are so many podcasts they don't know where to start Source: Podcast Listening Barriers Study, Edison Research 2018 33

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