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Ulta Beauty Investor Day Presentation Deck

Potential for 1,000 Stores • Early Phase of Store Expansion Analytically Derived Using Loyalty Data 1,000 Locations Identified That Meet Our Strict Criteria Store Potential 2,000 1,500 1,000 500 1,500 73% BED BATH & BEYOND 1,450 82% BEST BUY 1,230 Source: Public filings, company transcripts, and Wall Street research. 93% PETSMART =% Penetration 1,000 39% (ULTA V Store Potential 800 64% DICK'S SPORTING GOODS ma cha mapana na mama da man da ULTA BEAUTY 720 100% BARNES & NOBLE 12

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