Vroom Investor Day Presentation Deck
assortment optimization
Opportunity to optimize assortment to improve vehicle GPPU while driving turns
another specific year, make, model example
Vehicle GPPU $
2,100
1,900
1,700
1,500
1,300
1,100
900
List Price
Cost
Vehicle GPPU
Time to Sale
vehicle gppu and sale probability vs time
Time
$27,000
$31,300
($4,300)
Fastest
I
I
I
I
+
I
I
0.0
0.2
0.4
0.6
0.8
1.0
$29,000
$31,300
($2,300)
Shorter
Probability Vehicle Still Listed
Vehicle List Price $
I
1
I
I
I
I
37,000
36,000
35,000
34,000
33,000
32,000
31,000
30,000
29,000
$31,000
$31,300
($300)
Medium
goal: improve vehicle gppu through assortment optimization
list price and sale probability vs time
I
1
I
1
I
1
1
I
Time
$33,000
$31,300
$1,700
Optimal
I
I
I
0.0
0.2
0.4
0.6
0.8
1.0
$35,000
$31,300
$3,700
Longest
Probability Vehicle Still Listed
29
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