Investor Presentaiton

OCTOBER NOVEMBER • TERRITORY OF PLAY LAUNCHES NEW WEBSITE • EVENT REMEMBERS THE MEANING OF CHILDREN'S DAY Beyond buying (or receiving) a new toy: a Toy Exchange Fair organized by Alana at the Eder Sader Square in Vila Madalena, São Paulo, in- vited families to experience a new kind of fun on Children's Day. Trades, street games and activi- ties proposed by Recreart - a recreational group dedicated to reviving the culture of childhood- market the 12th of October in São Paulo. • REBRINC MEMBERS GATHER FOR VII MEETING ⚫ CHILDREN AND CONSUMERISM CREATES THE CAMPAING #ANUNCIAPRAMIM On Children's Day, the Children and Consum- erism project launched the campaign #anun- ciapramim (#publicizeforme), which continues without an expiration date, in order for adults to express their displeasure at marketing communi- cations actions aimed at children. All one has to do is access the hotsite www.anunciapramim.com, enter their email (which won't be shared) and in- form what company was caught acting illegally. The information serves as a basis for a letter ad- dressed to the company requesting that it stop breaking the law and start addressing their com- munications to adults. • CONANDA RESOLUTION IS CONSTITUTIONAL At the request of Children and Consumerism, Bruno Miragem, doctor and masters of Law, president of Brasilcon (Brazilian Institute of Consumer's Rights and Politics) from 2014 to 2016 and professor at UFRGS (Federal Uni- versity of Rio Grande do Sul), elaborated a detailed opinion in which he concludes that Conanda's Resolution 163 is absolutely consti- tutional. An authority in Consumer's Rights, Miragem says the text defines "criteria for the interpretation and application of arts. 37, para- graphs 2 and 39, IV, of the Consumer Protec- tion Code, in view of protecting the interests of children and adolescents, being considered an absolute priority in the terms of art. 227 of the Constitution of 1988.". • ABSOLUTE PRIORITY LAUNCHES NEW WEBSITE • CHILDREN'S RIGHTS IS PRESENT IN OAB EVENT The XXI National Lawyer's Conference at- tracted around 200,000 people to Rio de Ja- neiro. Among various debate tables, a special event gathered over 200 lawyers, law students and others interested in children's rights. The discussion Priority of Children in Face of La- bor Rights, Family Rights and the Brazilian Ju- diciary, organized by the Rio de Janeiro chapter of the Brazilian Order of Lawyers (OAB-RJ) in partnership with the Absolute Priority project, covered themes such as parental alienation, child labor, and the judicial system for children and adolescents. • ABSOLUTE PRIORITY PARTICIPATES IN EVENTS IN ACRE AND RONDÔNIA Taking the discussion of children's rights to the entire country, Alana was represented in two events in Brazil's northern region organized by the Brazilian Order of Lawyers (OAB) in the states of Acre and Rondônia. • TERRITORY OF PLAY RELEASES COZINHANDO NO QUINTAL Renata Meirelles, educator and creator of the project Territory of Play, released the book Coz- inhando no Quintal (Cooking in the Backyard, Editora Terceiro Nome), which shows through photographs how children use the materials around them while play-cooking. • ROUNDTABLE TALK ABOUT CHILDREN AND NATURE Rita Mendonça, of Instituto Romã, defended at a roundtable talk organized by the Alana In- stitue that nature is children's natural habitat. The coordinator in Brazil of Sharing Nature Worldwide, Rita explained that "as they play in nature, children develop their own perception of the world, as well as their creativity, sensitiv- ity and intelligence.". • FOCUS ON INCLUSIVE EDUCATION Can schools deny enrollment to a child with a disability? What does the legislation say? The Another Glimpse project brings the answer to this question to help guide parents. Meanwhile, Absolute Priority included this issue in its areas of action so agents of the Law can help curb any abuses and illegalities. Renata Basso, protagonist of the film Another Glimpse, was the subject of a story on the growth of inclusion in formal schools. PHOTO REDE GLOBO • ENEM ESSAY COVERS CHILDREN'S ADVERTISING "Children's advertising in question in Brazil" was the theme of the essay question posed to 8.7 million students taking the 2014 Enem (National High School Exam). To inform the students' writing, the test provided an article discussing if advertising towards children should be outlawed in Brazil, along with a chart on children's adver- tising around the world and an essay on children as the consumers of the future. EDUCAÇÃO ENEM 2014 Tema da redação do Enem 2014 é sobre publicidade infantil no Brasil Cars on prova após o no one coming Vequenos para conseguma dago 1.000 MEC 153 T Avec Exam do Ensino do Enem de 2014.com A ENEM 2014 prov Portal G1, 9/11/2014 • ALANA INSTITUTE HOSTS SEMINAR ON CHILD LABOR Kailash Satyarthi, Nobel Peace Prize winner in 2014 for her work in combating child labor around the world, led the End Child Slavery Week campaign, a set of global actions aimed at spreading information about this problem and supporting initiatives that try to extinguish it. The Alana Institute and Gesto Comunicação e Cultura organized the seminar Labor and Child Slavery: Let's Get Rid of This?, an event that gathered professionals interested in the issue, as well as partner organizations and public officials. • DEPARTMENT OF HEALTH LAUNCHES NUTRITION GUIDE FOR THE PEOPLE OF BRAZIL • SLOWKIDS AT BURLE MARX PARK Children and their families having time for fun, games, enjoying nature and each other. That was the mood of the third edition of SlowKids at the Burle Marx Park in São Paulo. The afternoon had a Toy Exchange Fair, a show by Brasileirin- hos, nature walks, activities with educators from Instituto Brincante, performances, book readings, yard games, art for babies, and slowbikes. • LAUNCH OF THE REBRINC WEBSITE ON THE 21ST The date of the launch was chosen to commem- orate 25 years of the United Nations Conven- tion on Children's Rights. • #ESCOLAPARATODOS CAMPAIGN PROMOTES INCLUSION A new campaign, #Escola Para Todos (#School- ForAll), joined the fight for the inclusion of children with disabilities in all schools. The Ab- solute Priority and Another Glimpse projects supported the launch, an initiative by the Movi- mento Down (Down Movement), and took part in elaborating the guide Inclusive Education: What Parents Should Know, with information on the rights to education for children with disabilities. The launch happened at the Inclu- sive Education over the Past 25 Years forum at OAB-RJ (Rio de Janeiro chapter of the Brazil- ian Order of Lawyers). • CEI ALANA CHANGES HANDS The transfer of CEI (Children Education Cent- er) Alana was made official on November 28, 2014. In January of 2015, the Instituto Criança Cidadã (Child Citizen Institute) took over the management and operation responsibilities of the Children's Education Center. guia Leitores escolhem SlowKids como melhor passeio infantil de 2014 Obres de "Qua" coram everts Slows como me melhores infant de 2014, Raids parque Bute Man, do ano sonces oferece atividades gratuites come oficinas, trocas de 2014 brinquedos com antud "de" beques um dia de idade Dudou com a Casa do Brincar, mis Occ que preferirem. And second events preferidas do público em 23 carncluindo sheen, teatro, exposições e restaurante Conc. Slow Ods Folha de S.Paulo, 23/12/2014 Jornal Nacional, 8/10/2014 SlowKids at Burle Marx Park (São Paulo): a day dedicated to play. PHOTO JOÃO LACERDA