Investor Presentaiton

• RESEARCH METHODOLOGY Sampling Technique: A Multi-stage sampling technique was used for this study. Stage I: Akure South Local Government Area was purposively selected because of the prevalence of fresh fish marketers in the area. Stage II: a random sampling technique was used to select 45 respondents and structured questionnaire administered on them. Analytical Technique: Descriptive statistics was to analyze the socio economic characteristics of fresh fish sellers, Gross margin analysis was used to estimate the profitability of fresh fish marketing, Gini coefficient was used to examine the concentration of fresh fish market in the study area.

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