Goodyear Forward: Driving Shareholder Value
Portfolio Optimization: Sharpening our Focus
Margin Expansion: Creating Fuel for Growth
Addressing Leverage: Strengthening our Profile
PORTFOLIO OPTIMIZATION: SHARPENING OUR FOCUS
WITH THE SUPPORT OF OUR FINANCIAL ADVISORS AND THIRD-PARTY CONSULTANTS, THE BOARD AND REVIEW
COMMITTEE CONDUCTED A COMPREHENSIVE ASSESSMENT OF ALL GOODYEAR ASSETS
8
Guiding Principles
Focus on value creation
Assessment Criteria
Strategic and Competitive
Position
Saleability and Valuation
Potential
Deliver in short-term and build
for long-term
Future Optionality
• Prioritize sustainable competitive
positioning
Internal Synergies
Evaluate and mitigate risk
Uphold company brand and values
Financial Profile
Separability
Announcing Strategic Reviews of
Chemical
DUNLOP
BRAND
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