Bajaj Allianz Corporate Update
BFL - Key Strategic Differentiators
STRATEGY
B
FINSERV
BAJAJ
Diversified financial services strategy seeking to optimise risk and profit, operate a sustainable
business model and deliver a superior ROE and ROA
Focused on continuous innovation by transforming customer experience thereby creating growth
opportunities.
DIFFERENTIATORS
Focus on mass affluent and above clients
Overall customer franchise of 7.30 Cr. and Cross sell
client base of 4.43 Cr
Strong focus on cross selling to existing
customers
Highly agile & highly innovative
Deep investment in technology and analytics
Diversified asset mix supported by strong ALM
and broad-based sources of borrowings
Centre of Excellence for each business vertical to
bring efficiencies across businesses and improve
cross sell opportunity.
Continuous improvement in features of products &
timely transitions to maintain competitive edge
Has helped establish a highly metricised company
and manage risk & controllership effectively
Consolidated lending AUM mix for Urban : Rural :
SME Commercial: Mortgages stood at 33%: 10%:
13%: 13%: 31% as of 30th June 2023
Consolidated borrowing mix for Money Markets:
Banks: Deposits: ECB stood at 47%: 31%: 21%: 1%
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