Pet Humanization and Premiumization Driving Spend
Rover Unlocks Latent Demand for Pet Care Services
Existing
Commercial
Market
(1)
$9Bn
Unlocking
Opportunity
(2)
Daytime,
$6Bn
Market
Today
(2)
Daytime, $10Bn
Overnight,
$66Bn
Overnight,
$69Bn
Total Scaled
Opportunity
(3)
2030E total scaled
addressable market:
$113bn
$79bn estimated U.S. opportunity, growing to $113bn scaled opportunity'
(3)
**Rover
Source: Packaged Facts, Euromonitor
1. Packaged Facts, 2019. Represents current non-medical services market of $10.33bn less the $1.4bn pet insurance market
2. Management estimates based on Packaged Facts and Euromonitor. Additional market opportunity based on $ of households with pets, number of total households, number of trips nights per households,
and price per pet. We estimate that leisure/non-business travel represents ~85-87% of our GBV. We also estimate that domestic travel represents ~90% of all trips taken. See page 36 for detailed calculation
3. Management estimates based on Packaged Facts and Euromonitor. International opportunity in geographies where Rover currently operates estimated to be 30% of U.S. opportunity. See page 36 for detailed calculation
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