GROWTH STRATEGY
COMPANY OVERVIEW
The SFR Opportunity
Appreciate
Fragmented Stock of 15M+ SFR Properties (1)
Lack of standardized home data and analytics
Difficult to acquire homes at institutional scale
SFR housing has
experienced tremendous
growth over the past decade,
but the industry still lacks a
technology-first platform to
support efficient investment
and management
Complicated and Costly Transaction Process
Local nature of homeownership
309K U.S. brokerages, slow transaction timelines,
analog documentation, and high friction costs (2)
Inefficient Services and Technology
300K+ property management companies (3)
80% of rent still paid via check, cash, or money orders (4)
(2)
Bureau of Labor Statistics, US Census Bureau, AHS, Press Search, Real Property Management website, Federal Reserve Bank of Boston
IBISWorld
(3) Figure represents residential property management companies
(4) Federal Reserve Bank of Boston
Private & Confidential
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