Creating Shared Value

• Redefining Corporate Purpose Danone In the late 1990's, Danone realized that it had drifted away from its origins as a manufacturer of healthy foods • Sold off its beer, meat and cheese units Refocused the company on dairy and water • Acquired medical nutrition and baby foods businesses • Created Innovation Committees in business units to provide "healthy food for as many people as possible" Vision The 'dual economic and social' project, creating economic value by creating social value Mission Bringing health through food to as many people as possible by refocusing on four complementary business lines and expanding into fast-growing new regions 20131105 HSM Brazil CSV Presentation-FINAL 24 Copyright 2013 Professor Michael E. Porter

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