Freshpet Expansion and Growth Strategy

Just scratching the surface of HH penetration potential... Prime Prospects 26% Prime Super Premium & Premium Pet Prospects HH's (50MM) With Top 2 Box Purchase Interest in Freshpet Concept PP's with Positive Interest 14% Positive Purchase Intent Super (53%) Premium & Premium Pet HH's (50MM) By 2025, there will be 7.5 million HH's who have expressed top 2 box purchase interest in the Freshpet idea – and we have reached <2 million so far - freshpet 21 24

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