Tokyo Investor Day

PRUDENTIAL'S INSURANCE CONSULTANT "SECONDMENT" MODEL Experienced Life Planners "seconded" as Insurance Consultants to partner with banks, directly bringing strength of Prudential's distribution model to bank channel (1) - - Key Role of Insurance Consultant - • Sell insurance policies directly to bank customers •Train bank employees, including needs-based selling principles, so that they can independently conduct sales focused on death protection products Seconded Insurance Consultant Count Growth of Insurance Consultant - Secondment Model 250 200 150 100 50 lll 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 1) At certain banks; count data at the end of period. Prudential Tokyo Investor Day 9.15.2016 6

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